Capabilities

12-Step Action Plan

1.


Review and define a strategic path towards rapid growth

2.


Provide a forecasting model that determines growth capabilities based on capital available

Includes all marketing and SG&A Budgets

3.


Determine and prioritize key launch markets geographically, and target the key distributors and retailers in each market.

4.


Establish the appropriate wholesale pricing and targeted SRPs

5.


Identify broker representation partners in key markets

Limit broker retainers typically required when launching a new line

6.


Research category review cycles for key retailers

Identify retailers that typically don’t stick to review schedules so we are not limited by review cycles

7.


Work with brokers to schedule presentations to distributors and retailers

8.


Execute presentations either on-site or through various virtual presentation tools

9.


Complete New Vendor and New Item forms based on retailer and distributor commitments

10.


Establish 12-month promotional programs, along with creative marketing expenditures

Manage and track weekly unit velocities to evaluate successes and concerns

11.


Use sales data to validate brand credibility

12.


Re-evaluate the strategic plan every quarter because experience tells me things usually change dramatically every three months

Other ASM Capabilities

  • Have helped many companies with business plans and valuations.
  • Raised money for several brands that were interested in finding new capital.
  • Provided lots of strategic marketing plans to optimize ROI on marketing expenditures.
  • Helped with Point of Sale designs and content.
  • Also provided design and content for sell sheets and power points.